a few days ago, I stumbled on this article from Pragmatic Marketing … I was blown away! True, they do not describe anything new … to the contrary this is what Product Managers / Marketing Managers / CEOs (and even CFOs or anybody in the C suite) should be doing anyway … but frankly, how … Continue reading
Well, second post in a row from the Creating Passionate Users blog … I’m starting to feel like it’s going to become my favorite one … ;o) In any case here’s a quite imaginative, but completely on the spot, comparison between customer relationship and marriage! It’s been said that the secret to a good marriage is… don’t … Continue reading
