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	<title>Barthox little posts' keep</title>
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	<description>Let's share interesting topics!</description>
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		<title>Barthox little posts' keep</title>
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		<item>
		<title>So basic, yet so often forgotten</title>
		<link>http://barthox.wordpress.com/2012/01/04/so-basic-yet-so-often-forgotten/</link>
		<comments>http://barthox.wordpress.com/2012/01/04/so-basic-yet-so-often-forgotten/#comments</comments>
		<pubDate>Wed, 04 Jan 2012 19:29:18 +0000</pubDate>
		<dc:creator>barthox</dc:creator>
				<category><![CDATA[PME]]></category>
		<category><![CDATA[SME]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://barthox.wordpress.com/?p=458</guid>
		<description><![CDATA[Something that many SMEs often forget when they go on starting something new, is to plan, to define a strategy. Of course, the word &#8220;strategy&#8221; does not sound too SMEish, that&#8217;s something for large corporations to do right? Well, there&#8217;s a very simple way to look at strategy, and it was just explained on the &#8230; <a href="http://barthox.wordpress.com/2012/01/04/so-basic-yet-so-often-forgotten/">Continue reading <span class="meta-nav">&#187;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=barthox.wordpress.com&amp;blog=753786&amp;post=458&amp;subd=barthox&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Barthox</media:title>
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		<item>
		<title>Arretons de généraliser!</title>
		<link>http://barthox.wordpress.com/2011/09/13/arretons-de-generaliser/</link>
		<comments>http://barthox.wordpress.com/2011/09/13/arretons-de-generaliser/#comments</comments>
		<pubDate>Tue, 13 Sep 2011 19:56:46 +0000</pubDate>
		<dc:creator>barthox</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media Marketing]]></category>

		<guid isPermaLink="false">http://barthox.wordpress.com/?p=425</guid>
		<description><![CDATA[Cela fait un moment que l&#8217;idée me titille, mais un article relayé par mon ami Fred Colantonio sur une de ses pages ScoopIt me pousse à m&#8217;exprimer sur un phénomène qu&#8217;il me semble rencontrer de plus en plus souvent &#8230; Le Net regorge d&#8217;articles sur les medias sociaux, le marketing, le management en général, entrepreneuriat, &#8230; <a href="http://barthox.wordpress.com/2011/09/13/arretons-de-generaliser/">Continue reading <span class="meta-nav">&#187;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=barthox.wordpress.com&amp;blog=753786&amp;post=425&amp;subd=barthox&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>6</slash:comments>
	
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			<media:title type="html">Barthox</media:title>
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		<item>
		<title>Diabolisation du bad-buzz?</title>
		<link>http://barthox.wordpress.com/2011/06/24/diabolisation-du-bad-buzz/</link>
		<comments>http://barthox.wordpress.com/2011/06/24/diabolisation-du-bad-buzz/#comments</comments>
		<pubDate>Fri, 24 Jun 2011 07:51:13 +0000</pubDate>
		<dc:creator>barthox</dc:creator>
				<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[bad-buzz]]></category>

		<guid isPermaLink="false">http://barthox.wordpress.com/?p=389</guid>
		<description><![CDATA[J&#8217;entends beaucoup de consultants autour de moi qui expliquent aux entreprises qu&#8217;il faut absolument qu&#8217;elles monitorent leur e-reputation pour éviter le bad-buzz &#8230; Je ne suis pas entièrement d&#8217;accord avec cette vision des choses! Non pas que je pense que les entreprises ne doivent pas surveiller ce qu&#8217;il se dit d&#8217;elles sur internet, mais pour &#8230; <a href="http://barthox.wordpress.com/2011/06/24/diabolisation-du-bad-buzz/">Continue reading <span class="meta-nav">&#187;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=barthox.wordpress.com&amp;blog=753786&amp;post=389&amp;subd=barthox&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>10</slash:comments>
	
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			<media:title type="html">Barthox</media:title>
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		<title>Les 5 familles d&#8217;acteurs du Web Social selon Edelman</title>
		<link>http://barthox.wordpress.com/2011/06/22/les-5-familles-dacteurs-du-web-social-selon-edelman/</link>
		<comments>http://barthox.wordpress.com/2011/06/22/les-5-familles-dacteurs-du-web-social-selon-edelman/#comments</comments>
		<pubDate>Wed, 22 Jun 2011 12:02:26 +0000</pubDate>
		<dc:creator>barthox</dc:creator>
				<category><![CDATA[Social Media Marketing]]></category>

		<guid isPermaLink="false">http://barthox.wordpress.com/?p=383</guid>
		<description><![CDATA[Je viens de tomber sur le blog de Christophe Ginisty, Directeur Général Adjoint Edelman EMEA, et plus particulièrement sur son résumé de ce qu&#8217;Edelman appelle les cinq types d&#8217;acteurs de l&#8217;influence en ligne &#8230; Je ne vais pas refaire l&#8217;article, vous pouvez allez le lire ici, mais pour vous donner l&#8217;envie d&#8217;y aller, voici un &#8230; <a href="http://barthox.wordpress.com/2011/06/22/les-5-familles-dacteurs-du-web-social-selon-edelman/">Continue reading <span class="meta-nav">&#187;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=barthox.wordpress.com&amp;blog=753786&amp;post=383&amp;subd=barthox&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Barthox</media:title>
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		<title>Media Selection in Industrial B-to-B Marketing?</title>
		<link>http://barthox.wordpress.com/2011/06/15/media-selection-in-industrial-b-to-b-marketing/</link>
		<comments>http://barthox.wordpress.com/2011/06/15/media-selection-in-industrial-b-to-b-marketing/#comments</comments>
		<pubDate>Wed, 15 Jun 2011 18:26:38 +0000</pubDate>
		<dc:creator>barthox</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[BtoB]]></category>
		<category><![CDATA[Industrial Marketing]]></category>

		<guid isPermaLink="false">http://barthox.wordpress.com/?p=366</guid>
		<description><![CDATA[Selecting the right communication media/channel is an important task for a Marketer. Industrial B-to-B Marketing is no exception! I just found out on John Sonnhalter&#8217;s blog that Gardner Publications recently rolled out a survey (link to the pdf version) on what media are used by manufacturing facilities managers to get their information &#8230; Here are &#8230; <a href="http://barthox.wordpress.com/2011/06/15/media-selection-in-industrial-b-to-b-marketing/">Continue reading <span class="meta-nav">&#187;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=barthox.wordpress.com&amp;blog=753786&amp;post=366&amp;subd=barthox&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Barthox</media:title>
		</media:content>

		<media:content url="http://barthox.files.wordpress.com/2011/06/survey-on-media-used-by-manufacturing-for-info-social-media1.jpg" medium="image">
			<media:title type="html">Survey-on-Media-used-by-manufacturing-for-info-social-media</media:title>
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	</item>
		<item>
		<title>10 mythes sur le Social Media Marketing</title>
		<link>http://barthox.wordpress.com/2011/06/07/10-mythes-sur-le-social-media-marketing-2/</link>
		<comments>http://barthox.wordpress.com/2011/06/07/10-mythes-sur-le-social-media-marketing-2/#comments</comments>
		<pubDate>Tue, 07 Jun 2011 18:29:43 +0000</pubDate>
		<dc:creator>barthox</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://barthox.wordpress.com/?p=362</guid>
		<description><![CDATA[Je ne suis pas un grand fan des billets de type &#8220;checklist&#8221;, mais Yann Gourvennec vient de publier une série de billets sur les idées reçues dans le Social Media Marketing, et il se trouve que ces mythes résonnent fortement avec une série de réflexions qui me trottent en tête depuis quelques jours &#8230; Je &#8230; <a href="http://barthox.wordpress.com/2011/06/07/10-mythes-sur-le-social-media-marketing-2/">Continue reading <span class="meta-nav">&#187;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=barthox.wordpress.com&amp;blog=753786&amp;post=362&amp;subd=barthox&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://barthox.wordpress.com/2011/06/07/10-mythes-sur-le-social-media-marketing-2/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
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			<media:title type="html">Barthox</media:title>
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		<item>
		<title>Enterprise 2.0 Summit &#8211; what did I bring back with me? (#e20s)</title>
		<link>http://barthox.wordpress.com/2010/11/03/enterprise-2-0-summit-what-did-i-bring-back-with-me-e20s/</link>
		<comments>http://barthox.wordpress.com/2010/11/03/enterprise-2-0-summit-what-did-i-bring-back-with-me-e20s/#comments</comments>
		<pubDate>Wed, 03 Nov 2010 20:45:13 +0000</pubDate>
		<dc:creator>barthox</dc:creator>
				<category><![CDATA[enterprise 2.0]]></category>
		<category><![CDATA[SME]]></category>
		<category><![CDATA[e20s]]></category>
		<category><![CDATA[Enterprise 2.0 Summit]]></category>

		<guid isPermaLink="false">http://barthox.wordpress.com/?p=316</guid>
		<description><![CDATA[As you know, I had the opportunity to attend the Enterprise 2.0 Summit in Frankfurt last week. It was a great experience and I was delighted to meet a bunch of people whom I knew online, but had never met. And even better, I met some great people I had not met online before! ;o) &#8230; <a href="http://barthox.wordpress.com/2010/11/03/enterprise-2-0-summit-what-did-i-bring-back-with-me-e20s/">Continue reading <span class="meta-nav">&#187;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=barthox.wordpress.com&amp;blog=753786&amp;post=316&amp;subd=barthox&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://barthox.wordpress.com/2010/11/03/enterprise-2-0-summit-what-did-i-bring-back-with-me-e20s/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
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			<media:title type="html">Barthox</media:title>
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	</item>
		<item>
		<title>Enterprise 2.0 Summit : In the experts minds</title>
		<link>http://barthox.wordpress.com/2010/10/08/enterprise-2-0-summit-in-the-experts-minds/</link>
		<comments>http://barthox.wordpress.com/2010/10/08/enterprise-2-0-summit-in-the-experts-minds/#comments</comments>
		<pubDate>Fri, 08 Oct 2010 12:33:25 +0000</pubDate>
		<dc:creator>barthox</dc:creator>
				<category><![CDATA[enterprise 2.0]]></category>
		<category><![CDATA[E2.0 Summit]]></category>
		<category><![CDATA[Experts]]></category>

		<guid isPermaLink="false">http://barthox.wordpress.com/?p=304</guid>
		<description><![CDATA[As stated in my previous post, I have been invited to the Enterprise 2.0 Summit as an Ambassador. As such, I am in a unique position to reach out to the Speakers and ask them a few questions &#8230; so I contacted some of the French Speakers and here&#8217;s the result of the (wiki-based) interview &#8230; <a href="http://barthox.wordpress.com/2010/10/08/enterprise-2-0-summit-in-the-experts-minds/">Continue reading <span class="meta-nav">&#187;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=barthox.wordpress.com&amp;blog=753786&amp;post=304&amp;subd=barthox&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://barthox.wordpress.com/2010/10/08/enterprise-2-0-summit-in-the-experts-minds/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Barthox</media:title>
		</media:content>

		<media:content url="http://www.e20summit.com/typo3temp/pics/7a82795fa4.jpg" medium="image">
			<media:title type="html">Bertrand Duperrin</media:title>
		</media:content>

		<media:content url="http://www.e20summit.com/typo3temp/pics/f78113b8cb.jpg" medium="image">
			<media:title type="html">Franck Lapinta</media:title>
		</media:content>

		<media:content url="http://media02.linkedin.com/mpr/mpr/shrink_80_80/p/3/000/06c/394/1f09f9f.jpg" medium="image">
			<media:title type="html">Anthony Poncier</media:title>
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		<item>
		<title>E2.0 Summit</title>
		<link>http://barthox.wordpress.com/2010/08/26/e20-summit/</link>
		<comments>http://barthox.wordpress.com/2010/08/26/e20-summit/#comments</comments>
		<pubDate>Thu, 26 Aug 2010 11:42:16 +0000</pubDate>
		<dc:creator>barthox</dc:creator>
				<category><![CDATA[enterprise 2.0]]></category>

		<guid isPermaLink="false">http://barthox.wordpress.com/?p=290</guid>
		<description><![CDATA[I have been selected to take part in the E2.0 Summit ‘Ambassador Program’ next October in Frankfurt, Germany! ;o) So you can expect to see me speak about it and relay information about it in the coming weeks! However, I need to decide whether it will be here or on my Tumblr blog … What &#8230; <a href="http://barthox.wordpress.com/2010/08/26/e20-summit/">Continue reading <span class="meta-nav">&#187;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=barthox.wordpress.com&amp;blog=753786&amp;post=290&amp;subd=barthox&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>2</slash:comments>
	
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			<media:title type="html">Barthox</media:title>
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		<item>
		<title>Is &#8221;E2.0&#8221; for large companies only?</title>
		<link>http://barthox.wordpress.com/2009/11/17/is-e2-0-for-large-companies-only/</link>
		<comments>http://barthox.wordpress.com/2009/11/17/is-e2-0-for-large-companies-only/#comments</comments>
		<pubDate>Tue, 17 Nov 2009 21:06:49 +0000</pubDate>
		<dc:creator>barthox</dc:creator>
				<category><![CDATA[enterprise 2.0]]></category>
		<category><![CDATA[SME]]></category>

		<guid isPermaLink="false">http://barthox.wordpress.com/?p=285</guid>
		<description><![CDATA[There has been quite a lot of talk about Enterprise 2.0 lately, thanks to the Enterprise 2.0 Conference in San Francisco and the E2.0 Summit in Frankfurt Germany. I have not been able to follow the American event, but I have been able to keep an eye on the Summit thanks to the back-channels put &#8230; <a href="http://barthox.wordpress.com/2009/11/17/is-e2-0-for-large-companies-only/">Continue reading <span class="meta-nav">&#187;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=barthox.wordpress.com&amp;blog=753786&amp;post=285&amp;subd=barthox&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://barthox.wordpress.com/2009/11/17/is-e2-0-for-large-companies-only/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
	
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			<media:title type="html">Barthox</media:title>
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