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E-Mail Marketing: Success Or Apathy?

Kevin Hillstrom shows us that there’s allways a good side and a bad side to every story / reporting!

Do you consider your campaigns a success, if it had a spectacular ROI, but was completely ignored by three out of four recipients, and only harvested one purchase among four hundred and fifty eight of your loyal customers?

What do you pay more attention to, the outstanding ROI, or the complete apathy of your customer base?

 Nice point!


About barthox

I'm 38, married, 2 sons. We live in Belgium. http://about.me/barthox


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